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Our Global Public Affairs practice places issues expertise and policy insight from multiple jurisdictions at the service of our clients, ensuring high quality analysis and a broad political perspective.

Our Brussels office, established in 2005, combines highly personalized client service with all the expertise and professionalism of a global firm, drawing on a track record of top level communications advice over more than 25 years . Working closely with our colleagues in Washington, DC we can track complex issues as they migrate across borders.

We believe in accountability, and are constantly exploring new ways to help our clients measure the impact of their advocacy and assess the influence of their actions. While the nature of public policy makes many measurements highly subjective, the emergence of new digital tools – some of them developed in-house - is helping our clients understand better than ever before the return on their investment.

Overview

As the dust settles in Brussels after almost a year of non-stop institutional change, stakeholders are coming to terms with a subtly different advocacy environment. Waggener Edstrom is ideally placed to help our clients understand what has changed - and what has not – and to identify the risks and opportunities for their organization over the coming years.

Our Global Public Affairs Practice has a record of managing complex policy issues, leading high-profile coalitions and campaigns, and conducting sensitive advocacy on behalf of a wide range of clients.
Via a network of partners we have the ability to project our expertise into national markets, making Brussels a one-stop shop for advocacy and PR campaigns across Europe.

Capabilities

  • EU Public Affairs
  • Government Relations
  • Policy Media Relations
  • Corporate Communications
  • Digital influence
  • Thought leadership and corporate reputation
  • Crisis and Issues Management
  • Issues monitoring and analysis
  • Public and Influential Opinion Research
  • Pan-EU advocacy campaigns

Leadership

IP

  • Institutional Makeover 2009
    A brief look into pending changes within the European Parliament and European Commission
  • twendz
    twendz is the newest tool in WE’s Innovation Advocacy(SM) campaign management portfolio. It’s a proprietary Twitter-mining Web application that utilizes the power of Twitter Search to capture and highlight real-time conversation themes and tweet emotions that talk about specific topics and public issues that matter to you.
  • Rebooting the American Economy A “Must-Do” for Wireless Innovation Brands in Today’s Environment
    Relatively speaking, the roughly $8 billion for broadband projects is a small part of the overall stimulus package, but neither the size of the fund nor a company’s intention to draw dollars from it should be a central concern.
  • U.S. Wireless Outlook
    After nearly 5 years at CTIA, Joe Farren joins Waggener Edstrom Worldwide and talks about the U.S. wireless industry’s top trends for 2009.

Blog

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